EFFORTLESSLY BOLD AMBER MAX

We were asked to come up with a regional Super Bowl campaign to introduce Texas to Michelob ULTRA Amber Max, a low-calorie beer with a taste as bold as the Lone Star State.

Role: Senior Copywriter

CREDITS

Creative Director | Keslie Watts

Senior Copywriter | Pete Pirone

Senior Art Director | Kristen Price

Copywriter | Justin Franklin

Art Director | Stephen Micioni

Strategist | Sophie Shrem

Senior Project Manager | Lindsay Chopin

Project Manager | Jason Pajor

Producer | Jake Fagan

Post Producer | Jared Biunno

VP, Marketing, Michelob ULTRA | Ricardo Marques

Head of Brand Communications, Michelob ULTRA | Talita Andrade

Brand Directors | Miles Ritenour, Alexis Unwalla