Not All heroes Wear Capes

Not everyone enjoys getting work texts at 11pm on a Sunday night, but this was the exception. TV cameras captured a fan prioritizing his Bud Light over a home run baseball. The rest is World Series history…

Role: Copywriter

AWARDS

Cannes | Silver Lion

One Show | Gold

Clio Sports | Silver

CREDITS

Copywriter: Pete Pirone

Community Manager: Nicholas Sylvia

Art Director: GT Smith

Strategist: Anthony Perrin

Executive Creative Director: Karl Lieberman (WK)

Producer: Alexey Novikov

Creative Directors: Deniz Yegen, Keslie Watts, Brandon Henderson (WK), John Parker (WK)

Brand: Conor Mason, Lindsay Cozen, Miles Ritenour