ULTRA WORLD CUP | IT’S ONLY WORTH IT IF YOU ENJOY IT
As the greatest athletes compete on the world’s biggest stage, we wanted to remind fans that joy is an essential part of life. So, we brought the sport’s most passionate players to a setting that’s natural to Michelob ULTRA, and where the joy is relatable to all. Then, we spread the joy through merch, partnerships, and more.
Role: Senior Copywriter
ULTRA x Guillermo Andrade
When the Team USA kits dropped, fans were very vocal about the design. We wanted to give fans a jersey to cheer about, so we partnered with streetwear mogul and diehard soccer fan, Guillermo Andrade, to design a limited-edition World Cup jersey for consumers.
CHEERS PINT GLASSES
We created pint glasses for Christian Pulisic and Guillermo Ochoa, featuring a QR code that when scanned, drove to a personal message from each athlete.
SELECTED PRESS
The Source | Michelob ULTRA Taps Designer Guillermo Andrade for Limited Edition Jersey Ahead of World Cup
The Drum | Michelob ULTRA kicks off World Cup with Christian Pusilic, Carli Lloyd and Guillermo Ochoa
HYPEBEAST | Guillermo Andrade Teams with Michelob ULTRA For Special Long-Sleeve Soccer Jersey
People en Espanol | Conoce al diseñador Guillermo Andrade y su nueva colección dedicada a la Copa Mundial de Fútbol
MarketingDaily | Soccer Stars Christian Pulisic, Carli Lloyd Square Off In Michelob Ultra Foosball Spot
DesignRush | Michelob ULTRA Kicks It up a Notch with a Fresh Qatar World Cup Ad
Credits
Creative Director | Keslie Watts
Associate Creative Director | Tim Austin
Senior Copywriter | Pete Pirone
Art Director | Stephen Reisig
Copywriters | Justin Franklin, Hector Jamesson
Designer | Carolina Benitez
Strategy Director | Spice Walker
Senior Strategist | Christina Carreira
Director of Project Management | Lindsay Chopin
Project Manager | Malik Sanders
Executive Producer | Jen Tenaglia
Producer | Jake Fagan-Perl
Production Company | Partizan
Director | Ali Kurr
DP | Adam Scarth
Photographer | Francis Augusto
Line Producer | Olwyn Fagan
Group VP of Michelob ULTRA | Ricardo Marques
Senior Director of Michelob ULTRA | Talita Andrade
Senior Managers of Michelob ULTRA | Alexis Unwalla and Miles Ritenour
Director of Sports, Michelob ULTRA | Dylan Ruby
Head of PR, Michelob ULTRA | Jess Thorpe
Culture Manager | Chelsea Johnson