GNC

Everyone makes resolutions to get healthier on January 1st. By January 10th, 80% of people will give up or forget about their New Year's resolution. GNC wants you to treat every day like January 1st. 

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Copy and art done by me

Digital

Copywriter: Me

Art Director: Krzysztof Pac

Print

Digital

Customers can go to GNC.com and enter their resolutions, along with their start date.

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GNC will select a random person and drop the ball in Times Square to celebrate their “January 1st” start date. You don’t have to be in New York City to ring in your new year—GNC will broadcast each ball drop on Facebook Live.

Partnerships

GNC will partner with Crunch Fitness to offer free midnight fitness classes to customers, so they can kick off their "new year". 

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