Believe it or not, I lost my hair long before starting my career in advertising.
I’m an award-winning creative strategist at draftLine, the in-house agency for Anheuser-Busch.
Prior to making the jump to strategy, I was a creative. The shift to strategy allowed me to deepen how ideas connect to audience behavior and brand growth.
I’ve worked on everything from memes to TV, combining strategy, data, and creativity to solve brands’ biggest challenges through timely and culturally relevant work.
EXPERIENCE
draftLine | New York | Senior Manager, Strategy | 10/25 - Present
draftLine | New York | Associate Creative Director | 12/22 - 10/25
draftLine | New York | Senior Copywriter | 01/21 - 12/22
draftLine | New York | Copywriter | 04/19 - 01/21
Newell Brands | New York | Copywriter | 11/17 - 04/19
Macys.com | New York | Copywriter | 10/15 - 11/17
Macys.com | New York | Copy Coordinator | 10/13 - 10/15
CLIENTS
Busch Light, Natural Light, Michelob ULTRA, Corona, Bud Light, Stella Artois, Dunkin’, Lyft, Mucinex, Rawlings, Coleman, Bubba Brands, Marmot, ExOfficio, Pure Fishing Brands, Macy’s, LIDS,
EDUCATION
AdHouse NYC | Portfolio Classes | 2017 - 2018
School of Visual Arts | Portfolio Classes | 2014 - 2018
York College of Pennsylvania | Bachelor of Science in Marketing; Minor in Advertising | 2007